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2024 Valentine’s Day Gifts for Her: The Ultimate Gift Guide

Whether it’s your first (or 50th) year with your significant other, it can be tricky to find the right Valentine’s Day gifts for her.  Or maybe you want to get a treat for your mom to make her feel special on this day of love. Either way, you want her to feel like you put a lot of thought into your choice and to show her how much she means to you. Not sure where to start? That’s what we’re here for. We put together Valentine’s Day gift guides for your wife or girlfriend, mom, BFF—and don’t forget a little something for yourself.

Soma<sup class=st-superscript>®</sup> model lounging on couch, resting her head on pillow, wearing light and dark pink watercolor floral short-sleeve pajama top and matching pajama pants.

What are Some Unique Valentine’s Day Gift Ideas?

Every woman is unique so any gift you give should reflect her own style, personality, and lifestyle. Does she love getting dressed up for date night? Is she a fan of low-key evenings at home? Or maybe she has a New Year’s resolution to invest in more self-care or better sleep. Once you’ve answered those types of questions, you can move on to finding the best Valentine’s Day gifts for her. Don’t worry, we’ve done the brainstorming so you don’t have to.

Valentine’s Day Gifts for Your Wife or Girlfriend

Collage of Valentine’s Day gift ideas for wife including Soma<sup class=st-superscript>®</sup> models and laydowns of pink sleepwear, underwear, bras, chemise, matching PJs, and bra dress.

For your wife, girlfriend, or significant other, it can be tricky to find that perfect Valentine’s Day gift for her, no matter how long you’ve been together. Either you’re just getting to know her better or you’ve got her a million gifts in the past. If you’re feeling stuck this year, put the focus on her and her needs. What will help her feel cherished and appreciated? Here are a few ideas to get the Valentine’s Day gift ideas flowing. 

Beautiful Bra + Matching Panties

Does she love to wear a certain color? Show her that you pay attention by giving her a bra and matching panty in a shade she loves. Pssst…does she adore pink? Go for our Unlined Lace Plunge Bra in Rose Velvet for the ultimate V-day color pick.

Soft + Lightweight Robe

Because she needs something comfy to wear for her self-care routine, gift her a robe made with cool-to-the-touch fabric that will keep from sticking to her body on warm nights and drapes like a dream.

Lace Chemise

A little lace goes a long way when it comes to feeling feminine. Look for a chemise with soft fabric and built-in support so she’ll feel equal parts beautiful and comfortable.

Date-Night Dress

Go the extra mile when planning date night and pick out a lovely dress for her to wear. Our bra dresses have built-in bras so it’s one less thing she needs to worry about when getting dressed!

Spring-Ready Pajama Set

A Valentine’s Day gift idea that keeps on giving! Warmer weather is just around the corner, help her feel her best for bedtime with a pajama set in classic solids and fun prints that she’ll love to rock all season long.

Valentine’s Day Gifts for Your BFF

Collage of Valentine’s Day gift ideas for friend including Soma<sup class=st-superscript>®</sup> models and laydowns of pink lounge set, matching pajamas, lace chemise and shorts, and light pink sports bra.

Let’s talk about treating our besties—it’s called Galentine’s Day after all! When picking out Valentine’s Day gifts for your BFF, think about what her day-to-day life looks like. What activities do you do together? Movie nights or weekend yoga dates? Here’s a Valentine’s Day Gift guide with styles she will no doubt love to receive. You might even be tempted to get one for yourself too.

Comfy Lounge Set

Perfect for girls’ night in and lazy Sundays! Give her the gift of a cute and comfortable matching lounge set in a pop of color or cute print that’ll help her feel instantly put together even on her chillest days.

Longline Sports Bra

For BFF yoga dates and walks with her pup, a longline sports bra will pair perfectly with her favorite high-waisted leggings and joggers—she can even skip wearing a top if she wants to!

Classic Matching Pajamas

If she’s in need of new sleepwear, pick out a pair of classic notch collar PJs as the ultimate Valentine’s Day gift idea. They’re timeless and sophisticated and she’ll look fabulous attending a Pajama party as a host or guest!

Lace + Satin Camisole

She’s got her lived-in PJ favorites so go for something a little more elevated instead! A lace-trim cami made from luxe satin fabric will make her feel gorgeous for bedtime. Pair it with the matching bottoms for bonus points!

Valentine’s Day Gifts for Your Mom

Collage of Valentine’s Day gift ideas for mom including Soma<sup class=st-superscript>®</sup> models and laydowns of black satin robe, pink floral sleep shirt, pink bralette, and light pink eye mask.

So you’ve got your Valentine’s Day gifts for your wife all sorted out, but what about one of the other most important women in your life? Our mamas show us love all year long so let’s show her some extra love right back. You can’t go wrong with one of these Valentine’s Day gift ideas that will aid in her best sleep yet. 

Satin Sleepwear

Your mom deserves it all so spoil her with a luxurious Valentine’s Day gift this year made of  stunning satin or silk. She can unwind in ultimate comfort and style after a long day.

Cushioned Eye Mask 

For restful shut-eye, an eye mask will work wonders to block out the light while the cushiony fabric ensures it stays comfy on her face throughout the night. 

Sleep Shirt

Upgrade her oversized T-shirt she wears to bed with a sleep shirt so soft and pretty she might never want to take it off! 

Comfy Bralette

Something every woman needs in her closet is a go-to bralette for those days she wants to turn up the dial on comfort. Perfect for encouraging her to relax and take care of herself. She can even sleep in it if she likes!

Cool-To-The-Touch Pajamas

A top pick for hot sleepers! Help her combat night sweats with our line of Cool Nights® pajamas that have helped millions of women get a good night’s sleep thanks to our bestselling fabric that keeps from sticking to the body.

Be Your Own Valentine

Collage of Valentine’s Day gift ideas for you including Soma<sup class=st-superscript>®</sup> models and laydowns of purple chemise, pink matching lingerie, hipster panties, grey pajama shorts, and matching satin PJ set.

Me, myself, and I. You don’t always put yourself first and now is the perfect time to start. If it doesn’t come naturally to think of Valentine’s Day gift ideas for yourself, then let us help you out! From confidence-boosting lingerie and cozy PJs to must-have wardrobe essentials, find yourself something special…because you’re the love of your life. 

All Day Lingerie

You deserve to feel beautiful in everything you wear. Choose from stunning styles comfy enough to wear all day, every day. Lingerie made from delicate lace and sexy sheer mesh, you’re sure to find something that’ll make you feel like a million bucks.

Panty Packs

Don’t wait until your go-to panties are falling apart to refresh your top drawer. Treat yourself to a panty pack (or three!) in your favorite silhouettes so you always have a clean pair you love to wear at your fingertips. You’ll thank yourself later!

Sleep Shorts

Spring will be here before we know it! Prepare your sleepwear wardrobe with a comfy pair of pajama shorts in classic solid shades that are so easy to mix and match to create effortless PJ looks.

Sexy Chemise

Whether it's for your eyes only or not, a sexy chemise (that is ultra-comfortable!) is a must-have for your closet. Look for one with a little lace and built-in support and it’ll become a fast bedtime favorite. 

Dreamy Satin Styles

From silky smooth bras and matching PJ sets to washable silk nightgowns, indulge in the feel of luxurious fabric because you deserve to put yourself first with a luxe Valentine’s Day gift.

What Do Most Women Want for Valentine’s Day?

No two women are the same so finding the right Valentine’s Day gift for your wife could be very different from the one for your mom. Overall, she will appreciate you considering her personal style or interests when choosing a gift. Tailoring it to her individuality will exude thoughtfulness and that’s what really matters. Be sure to include a Valentine’s Day message that says something along the lines of “I thought of you when I saw this” or “This reminded me of you because I know you prioritize getting good sleep.”

Soma<sup class=st-superscript>®</sup> laydown of pink and purple lace cami and short sets, and small white gift-wrapped boxes.

What Shouldn’t You Give for Valentine’s Day?

Not sure what you shouldn’t give to someone on Valentine’s Day? When it comes to the people in your life you’re really close to, skip any gifts that are too impersonal. Anything that implies you haven’t put much thought into it or if an acquaintance or coworker could have given her the same gift, keep looking!

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