Which Swimsuits Are Trendy This Season?
Nothing marks the arrival of warmer weather quite like the hunt for the perfect swimsuits in trendy styles for the season. Whether you’re planning a weekend beach trip, booking that dream vacation, or just looking to update your swim drawer, staying ahead of swimsuit trends is half the fun.
The best part? The hottest swimsuit styles of 2025 are as diverse and expressive as ever, so there’s something for everyone, from the timeless romantic to the sporty minimalist.
Below, we’re breaking down the trendy women’s swimwear that is dominating this season, along with tips to find your perfect outfits to wear to the beach and the accessories that’ll complete your summer look.
7 Trendy Swimsuit Styles You’ll Love
Every summer brings its unique vibe to swimwear trends, and 2025 is no exception. This year’s most trendy swimsuits draw inspiration from both retro and futuristic influences, striking a balance between comfort, confidence, and style.
Romantic Details
If your vibe leans more toward “beachside romance,” you’ll love the soft, feminine touches trending in swimwear right now. Think delicate ruffles, ruched textures, sweetheart necklines, and subtly flared sleeves. These swimsuits offer a dreamy, almost vintage-inspired energy that feels timeless.
Striking Prints
Prints are big this season. Oversized florals, abstract geometrics, tropical motifs, and animal prints are everywhere, and they’re bolder than ever. Whether you go for a vibrant, high-contrast look or a more subdued monochrome pattern, this swimwear trend is all about letting your suit do the talking.
Cut-Outs & Keyholes
Looking to show a little skin in a fresh, flattering way? Strategic cut-outs and keyhole details are leading the charge among swimsuit trends this year. These aren’t your early-2000s peekaboo suits. Today’s versions are sleek and thoughtfully placed to accentuate your best features.
You’ll see everything from side-waist cut-outs to center chest keyholes and strappy back details. And the best part? Many of these styles come with built-in support, making them both stylish and functional.
Retro Revival
The fashion cycle strikes again, and this time, it’s pulling from the ‘70s through the ‘90s. High-cut legs, underwire tops, belt accents, and classic halter necks are all making a comeback. It’s nostalgia with a modern twist, and these trendy swimsuits offer something for every mood and body type.
Sporty Chic
Activewear influence continues to shape the swimwear world, and we’re here for it. The sporty-chic trend blends sleek, athletic silhouettes with bold color blocking, zipper details, and high necklines. It’s functional fashion at its best.
Look for swim tops with thicker straps, high-support designs, and thicker fabric that feels like your favorite sports bra. Pair it with coordinating swim bottoms for a beach look that can handle all your adventures.
Attention-Capturing Colors
Neutrals are taking a backseat this season in favor of colors that really stand out. From vibrant citrus tones to electric blues, fiery reds, and lush greens, attention-grabbing colors are a key part of the swimwear trends for 2025.
These colors flatter a range of skin tones and look incredible under the sun. If you’re not quite ready to commit to something as attention-drawing as a neon bikini, try incorporating bold hues in smaller ways, like your coverup, sunglasses, or beach tote.
One-Pieces That Are Anything But Boring
With one-piece swimsuits now featuring everything from plunging necklines to wraparound cut-outs and asymmetrical straps, this classic style has been officially reimagined.
Whether you’re lounging by the pool or strolling a beachside boardwalk, a modern one-piece delivers style, comfort, and that effortlessly chic vibe.
Tips for Finding the Perfect Swimsuits
With so many swimsuits in trendy styles to choose from, it’s easy to feel a little overwhelmed. But the key to swimwear shopping success is knowing what works for you.
Here are a few tried-and-true tips to make the process smoother:
Consider your body type: High-waisted bottoms and ruched one-pieces offer great tummy control. Triangle tops are great for smaller busts, while underwire or molded cups give extra support for larger busts.
Match the suit to your activity level: Planning to surf or play beach volleyball? Go for a sporty, chic style that stays in place. More into lounging with a good book? Prioritize comfort and sun coverage.
Think about color: Not all brights are created equal! Olive tones look amazing on warmer skin, while cool complexions pair well with cobalt or magenta. Neutrals and pastels can also be stunning with the right match.
Don’t forget function: If you need a little lift or more bust support, opt for tops with underwire, adjustable straps, or built-in cups.
And remember, even our favorite swimsuits don’t last forever. If yours is starting to sag, fade, or lose its stretch, it might be time to refresh your collection. Here’s how to know when it’s time to replace your swimsuits.
Must-Have Accessories to Complete Your Swim Look for Summer 2025
You’ve got your bathing suit, but your look isn’t complete without the finishing touches. Whether you’re headed to summer events like a pool party, a beach bonfire, or a tropical resort, these accessories will take your swimsuit style to the next level.
Here’s what we’re loving this season:
Chic coverups: Flowy tunics and breezy linen button-ups are all the rage. A good coverup transitions seamlessly from beach to bar.
Statement sunglasses: Oversized frames, colored lenses, or even sporty wraparounds can all work depending on your vibe. They protect your eyes and complete your look.
On-trend sandals: Slide into comfort with minimalist leather sandals, platform flip-flops, or woven espadrilles. Look for a neutral sandal for versatility or a pop of color for a touch of flair.
Stylish beach bags: Straw totes, canvas carryalls, and waterproof bags are all essentials, with plenty of room for sunscreen, snacks, and a change of clothes.
Sun hats: Bucket hats, wide-brim styles, or even a classic baseball cap can all keep you shaded while adding personality to your look.
Revamp Your Swimwear Collection
Whether you’re into bikini trends or just want a suit that makes you feel confident and supported, this season’s styles truly offer something for everyone.
From romantic one-pieces to athletic bikinis and unique color palettes, your perfect swimsuit is out there, and it’s waiting to shine under the summer sun.
Ready to revamp your collection and bring your beachwear A-game? Shop our latest swimwear selection to find your next go-to suit. Don’t forget to explore vacation-ready pieces and accessories that tie it all together.