New Bra Styles
Browse our edit of new season bras and breathe life into your intimates collection. Keep an eye out for contemporary takes on well-loved classics, like comfy bralettes reworked with sultry lace, and T-shirt bras updated with innovative constructions.
We’ve given our most ‘aah’-inducing bralettes a few seasonal tweaks. Look out for women’s bralettes crafted from our best-selling Enbliss® fabric, refreshed in pretty pastel shades and soft aquatic hues. The fit is as flawless as ever: wireless with removable cups and a disappearing ‘V’ neckline, our Enbliss® bralettes are the perfect companion to any loungewear outfit. We have also taken this comfortable silhouette and added a flirty flair. Explore halter neck bralettes made from intricate lace and finished with a plunging neckline. The backs demand to be seen, with large racerback straps that will peek out from underneath vests and camis. Vibrant colors take their statement-making aesthetic one step further: select from cherry pinks, ruby reds, and allure blues.
New in Unlined Bras
Our new arrivals in unlined bras are ideal for adding sophistication to your everyday layers. You’ll find sheer lace cups with charming scalloped edges in both bridal whites and inky blacks. Floral embroidery gives unlined bras a summery slant, while silky and satin fabrics add to a polished profile. For plenty of lift with none of the bulk, turn to our revolutionary Enticing Lift® bras. With no padding, they give you a natural-looking boost with bonded cup technology and low front gores. Another great choice for fuller cup sizes is our unlined minimizer bras. They reduce your bust size by up to 1.5 inches, using hidden side slings and firm control double-layered cups.
New T-Shirt Bras
We’ve brought in new innovations to give our best-selling T-shirt bra even more slenderizing power. The Vanishing Back® bra is re-engineered with smarter back and side smoothing technology, ensuring a sleek and streamlined shape from every angle. It features seamless edges that sit completely flush against your skin, and padded contour cups that create a natural look. We’ve also moved the strap adjusters to the front, shifting excess bulk away from your back and making it easier to customize your fit.