Our Vision

More than 15 years ago, our all-women team made a promise—to design bras and panties, pajamas and loungewear that fuse fashion and function—so you would never have to choose between the two.

What started within the walls of our studio continues today.

We embrace beauty, strength and creativity from the inside-out, and empower women to do the same.

Our Experiences

We believe in creating intimate experiences that are deeply personal.

From the way we fit our bras to our wardrobing options, we are here for every woman with thoughtful foundations, and innovative solutions.

Our Service

Right Bra. Right Fit.
We Guarantee It.

30,000+ 5-Star

Bra reviews

90% Bra Fit

Satisfaction rate


One-on-one shopping, live chat, fit advice, and more

250+ Boutiques

Offering 5-Star Personal Service including curbside pickup

1,500 Certified
Bra Fit Experts

With 100,000+ hours of training

Our Community

Community is at our core, and we understand the power of a good support system.

These are some of the ways we give back... to the world and the women in it.

Learn More