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Our Story

In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want. Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserved. They began innovating, and they started Soma Intimates.

Nearly 300 boutiques and 5 million loyal customers later, Soma remains true believers in the power of women. We continue to break new ground with innovative styles that focus on fit and uncompromising comfort. Because when a woman feels confident underneath it all, she is free to achieve amazing things.


Our Promise

SOMA. UNDERPOWER FOR ALL
POWERFUL SOLUTIONS. PERFECT FIT.


Our Service

We are your bra fit authority. With 15 years of experience, nearly 300 boutiques offering 5-star personal service, 1,900 certified Bra Fit Experts, and SOMAINNOFIT™, revolutionary bra fit technology, the future of the perfect bra fit is here. In addition, our online fit tools, live chat, customer care team, and effortless returns make it easy to try Soma from wherever you are.


Our Cause

When we heard that bras were the most needed, yet least donated item of clothing for women, we knew we had to help. We created the Soma Bra Donation to help women fleeing domestic abuse feel beautiful again. Since 2010, we have collected nearly 2 million bras for women’s shelters across the country.


Our Products

We believe it is what’s underneath that really counts: strength, confidence, spirit, and power. It starts with lingerie that inspires and empowers you every single day through fit, innovation, and uncompromising comfort.