Our Company

At Soma Intimates, we believe Beautiful Begins Underneath™

Before we opened our first boutique in 2004, we imagined shopping in a place that knows what women really want. A place where lingerie is not just beautiful and sensual, but luxuriously soft and comfortable. A place that caters to women with a fit for every body. A place where warm, personal service is the mantra.

And so we created Soma Intimates.

More than 246 boutiques later, we continue our quest to know you better. We create products women long for and once discovered, cannot live without. We are revolutionizing women's intimates each and every day with exclusive innovations you can't find elsewhere.

We haven't stopped there.

We help you embrace your body by making you look and feel gorgeous. Our Expert Fit Stylists can determine your exact bra size in minutes and wardrobe you with an always perfect fit.

Not only do we care about what women need, we care for women in need with our semi-annual Soma Bra Donation. To date, we have collected more than 618,000.

What's in store?

Your unwavering satisfaction with our lingerie inspired us to create Soma loungewear and dresses, modern clothing made of the softest fabrics for day or evening; as well as our Oh My Gorgeous® fine fragrance and Soma Sensualities™ bath & body collections. And, we will continue to bring you even more beautiful products.

We are proud to serve women and honored to be Your New Bra Destination™.