Our Story

In 2004, an all-women design team set out to create something they saw missing from the marketplace: an intimates brand for women who refuse to compromise. They began innovating, and Soma® was born.

Our Vision

No woman should have to choose between comfort and beauty in a bra. Panties should always stay put. PJs should be so soft and cool that they actually help you sleep. Because compromising isn't an option.

Our Service

Right Bra. Right Fit. We Guarantee It.

90% Bra Fit

Satisfaction rate

30,000+ 5-Star

Bra reviews

100,000+ Hours

Of Training and Experience

250+ Boutiques

Offering 5-Star Personal Service

2,200 Certified

Bra Fit Experts

Why Soma®?

Bra Fit

It's more than just a size,
it's personal

Design

Beauty and benefits go
into everything

Quality

The best solutions and
innovations in the industry

Innovation

We're always breaking
new ground

Supporting Women
& The World

We're committed to partnering with charities and becoming
more sustainable to be better for you and the environment.

Learn More
Cool - Cooling Bras

2004

Our first Soma® boutique.
Women designing for women.

Cool - Cooling Bras

2006

Soma.com launched

Cool - Cooling Bras

2007

Cool Nights® Pajamas
debuted

Cool - Cooling Bras

2009

Introduced Vanishing®
Collection

Cool - Cooling Bras

2010

Soma® Bra Donation
began

Cool - Cooling Bras

2012

Introduced Vanishing
Tummy® panties

Cool - Cooling Bras

2013

Broke new ground with
Stunning Support®

Cool - Cooling Bras

2016

Introduced Enticing Lift®

Cool - Cooling Bras

2018

Sold 1 million Enbliss® bras

Cool - Cooling Bras

2019

15th Anniversary.
250+ boutiques.