The future of the perfect bra fit


Introduced at the
Consumer Electronics Show.
Sold out in hours.

Pre-Order Today Try Now In Boutiques

USA TODAY included
Editors' Choice Awards

"The SOMAINNOFIT cuts out the
inaccuracies of traditional
tape measuring ... while also
guiding women towards the
bras that would suit their
measurements best."

easy to use

Step 1

Download the free
app and press the ON
button on the back.

Step 2

so it sits on top of your
bra's band.

Step 3

Let the app's MEASURE
feature do the work.

Shop from the app

After you have your measurements, Soma® bras are curated exclusively for
you and shoppable, right
in the app.

Frequently Asked Questions

Find Your
Perfect Bra Fit

Plus get $25 off a
full-price Soma® bra

when you purchase

Details Try Now in Boutiques

How to find your perfect bra fit


Use SOMAINNOFIT at home or in
the boutique with a Bra Fit Expert
to get your precise measurements
. The app curates Soma® bras
exclusively for you.

Shop Now

5-Star Personal Service

Our 1,900+ certified Bra Fit Experts in boutiques will use SOMAINNOFIT in a free bra fitting and bring your best Soma® bras right to you.

Find Your Boutique

Measure Yourself

Follow along with our video.
Then enter your size below to
find the best bras for you.

Find Your Bra Size

Your bra fit authority

15 years of experience. 278 boutiques offering 5-Star personal service. 1,900 certified Bra Fit Experts. Right bra.
Right fit. We guarantee it.
Free returns on full-price bras


Find your underpower

Because when your bra fits perfectly,
You are unstoppable