We’re excited to introduce you to the newest addition to our Bodify™ collection. Cheers to our Bodify™ Multi-Way Strapless Bra. The Smart Bra™ that changes with you—now in its most customizable edition yet.
For a behind-the-scenes peek into the design, we had the pleasure of interviewing our VP of Design, Holly Ann Wilson, to share more about what makes this strapless unique and why you’re going to love it.
Thoughtfully designed with additional tabs under the arms, center, and front of the bra for endless style options—that’s just one special feature of this strapless. What else sets this multi-way bra apart from the rest?
Holly emphasizes that “our Bodify™ Multi-Way was an important addition to the collection as strapless bras can be a tough fit for a lot of women. It’s innovative in that it has a unique Flexicup™ that conforms to your unique shape, Float-Away Wire™ that allows for additional flexibility at the bottom of the cup and more airflow, and stay-put mesh lining on the inside so it doesn't move around on you during wear.”
“The stay-put feature is my personal favorite because I love the confidence I get knowing the bra is going to stay in place all day.” - Holly Ann Wilson, VP of Design
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From two straps to one to none at all, our Bodify™ Multi-Way Strapless’ versatility makes it a true outfitting hero. Holly shares: “The multi-way feature means this bra goes from just being a great strapless to having endless possibilities for any neckline or sleeve detail.”
In fact, Holly emphasizes that “it's not just for special occasions—it's for everyday wear. Square necklines, off-the-shoulder tops and dresses, and one-shoulder looks are just a few of the trends that are perfectly paired with the Bodify™ Multi-Way Strapless bra.”
If you’ve given up hope on strapless bras working for you, you’re not alone, but it doesn’t have to be that way.
Holly shares that “most women shy away from strapless bras because they think they'll be uncomfortable or that they'll move throughout the day but our Bodify™ Multi-Way is incredibly comfortable and designed to stay put. The stay-put feature is my personal favorite because I love the confidence I get knowing the bra is going to stay in place all day.”
Shop for your new Bodify™ Multi-Way Strapless Bra and feel beautiful and secure in every outfit.
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