Offer valid at soma.com or at 866.768.7662 on select styles only, while supplies last. Discounted prices are shown in red as “specially priced” and reflect savings off original ticketed prices. Dollar-off discounts will be applied prior to percent-off total purchase discounts/coupons. Offer not valid on items being sold to benefit charity, purchase of gift cards, previously purchased merchandise, clearance and final sale, taxes or shipping. Offer may not be combined with other coupons or offers, except SOMA REWARDS +® certificates. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Offer has no cash value, is not transferable and may not be reproduced. Limited Time, exclusions apply. While supplies last. Valid 12/1/2024 through 12/2/2024.
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Luxurious lingerie + soft, sexy bras that flatter every form.
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New Arrival Bras FAQs
What types of new bras does Soma sell?
Everyone has different needs when it comes to their bras. Sometimes your main priority is that they provide a lot of support; sometimes, you’re looking for maximum comfort. No matter what type of bra you’re looking for, you can find the perfect one in our new arrives.
You can shop for push-up bras for those days when you want to show a little extra cleavage or bralettes for when you don’t feel like wearing a bra but still need a little coverage and support. Or maybe you’re looking for a new bra style to try.
We even have special collections that are designed to cater to different needs. For example, the Enbliss® collection features patented smoothing technology, while the Embraceable® collection is made with luxuriously soft lace.
We regularly update our bras with new offerings, including on-trend colors and styles, so you can switch up your bra collection as needed.
What new bra technology can you expect from Soma?
We don’t take our bras lightly. All of our bras are designed to provide maximum comfort and support, and look great while doing so. Many of our newest bras feature innovative technology that makes us stand out in the industry as a top underwear brand.
Our entire collection of new bra arrivals is made with comfortable materials that feel great on the skin. Each of our collections highlights unique features that women look for in their bras. The Enbliss collection features ultra-soft fabrics and iconic comfort, and the Vanishing 360® collection eliminates unsightly lines and bumps and leaves a smooth, seamless finish.
Whatever you’re looking for when shopping for a new bra, you can find it in our latest selection.
Like what you see? Upgrade your entire wardrobe by shopping our full clothing and intimates collection to find new panties and the latest in sleepwear.
What should you look for when shopping for new bras?
When shopping for new bras, there are a few important features you’ll want to look for. First, comfort. There’s nothing worse than putting on a bra that pinches and squeezes at the beginning of the day and having to suffer through it for hours. We know comfort is key when shopping for bras, and we make it one of our top design priorities.
Next, support. A good bra should provide the perfect amount of support that keeps you in place but isn’t too restricting.
And last but not least is style. Because who said you can’t show off your undergarments? We want you to feel sexy and confident from the inside out, and that includes your underwear. That’s why we’ve designed our newest bras in various colors and designs that flatter and excite.
Does Soma have new bras for all sizes?
We want every woman to find a bra that fits her as perfectly as possible, which is why we offer a vast selection of bra sizes. Our bras range in sizes from 32A to 44H and suit many different body types.
If you’re not sure what bra size is right for you, you can check out our size chart or use our Style Connect service to get in touch with a fashion expert who can answer your questions.
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25% off your entire purchase valid in stores, at soma.com, soma app, or at 866.768.7662 on select styles only, while supplies last. Products shown in stock images may no longer be available or may not be included in the sale. Discounted item(s) will be reflected at checkout. No cash value; No adjustments on prior purchases. Offer not valid on the purchase of charity items (including donations), gift cards, price adjustments on prior purchases, taxes, shipping, clearance and final sale. May not be combined with additional coupons, offers, or events, except SOMA REWARDS+® certificates. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Offer valid limited time. Exclusions apply.
Earn 2X Points on Qualifying Purchases of Soma® Bodify Bras (excludes prior purchases, clearance or final sale items, taxes or shipping); additional terms & exclusions apply, see full Program Terms online at soma.com/rewards for details. Offer available for Soma Rewards+™ Program Members only. Not a Member? Visit soma.com/register to sign up now! Offer valid in participating Soma® boutiques (including Soma® outlets), online at soma.com or by phone at 866.768.7662. No cash value. Void where prohibited by law. No cash value. Void where prohibited by law. Offer valid 08.31.22 through 09.29.22.
5 for $39 panties valid in stores, at soma.com or at 866.768.7662 on select full-priced styles only, while supplies last. Products shown may no longer be available or may not be included in the sale. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes, shipping, or soma.com clearance items. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
Offer valid in Soma® boutiques (including outlets), at Soma.com and at 866.768.7662. Purchase two full-priced items to receive 50% off lower priced item. Select full-price styles only, while supplies last. Discount will be reflected at checkout. Regular pricing applies if purchase requirement is not met. Offer not valid on items being sold to benefit charity, purchase of gift cards, previously purchased merchandise, clearance and final sale, TellTale, Anita, Barefoot Dreams, Chantelle, Elomi, Freya, Le Mystère, and Wacoal brands, taxes or shipping. May not be combined with additional coupons, offers, or events, except LOVE SOMA REWARDS® certificates. No adjustments on prior purchases. If you return a portion of your purchase, the refunded amount will reflect prorated discount as applied to the entire purchase and shall not exceed amount paid. Limited time only.
Buy 3, get 2 free panties valid in stores, at soma.com or at 866.768.7662 on select full-priced styles only, while supplies last. Discounted item(s) will be reflected at checkout. Not valid if reproduced; No cash value; Non-transferable; No adjustments on prior purchases. Offer not valid on purchase of gift cards, previously purchased merchandise, taxes or shipping. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.
No purchase necessary to download, register or interact with the Soma® app. Download and use of the Soma® app is subject to the Terms of Use and Privacy Policy available at Shop Women's Intimate Clothing - Bras, Panties, Sleepwear, Apparel & More - Soma ; additional terms apply. Offer: Receive 10% off your next purchase when you download and register to the Soma® app for the first time. One offer per customer. 10% Off coupon will be sent via email within 48 hours of registration on the Soma® app. Coupon valid in participating U.S. Soma® locations and online at http://soma.com. Coupon not valid on charity items (including donations), gift cards, prior purchases, final sale items, taxes or shipping. Coupon is one-time-use only; no cash value; void where prohibited; additional terms apply. Soma® reserves the right to cancel or modify this offer at any time.
Free standard shipping within the continental U.S. only with your Soma® merchandise purchase of $100+ when ordering online at Soma.com and at 866.768.7662. May be upgraded to express shipping for additional cost within the continental U.S. only. Express delivery is not available for U.S. territories, Alaska, and Hawaii. Qualifying amount is based on total purchase price after all other discounts have been applied. Express and Next Day deliveries are not available for P.O. Boxes, AP/FPO, military addresses, and other certain areas UPS cannot reach. Free shipping is for merchandise purchased online only and free shipping does not include returns. No adjustment on prior purchases or shipments. Limited time only.
Free Returns on any full-priced bra purchases made at soma.com or at 1.866.768.7662. Offer not valid on purchases made in stores (including Soma Outlets). No cash value; Non-transferable; No adjustments on prior purchases or shipments. Free return shipping is only available for items shipped from a U.S. address and must be made within 60 days of purchase in accordance with our Return Policy. See soma.com or call 1.866.768.7662 for Soma's complete Return Policy. Excludes sale and clearance styles. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Limited time only.