1. New Bras & Lingerie
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Framed Embroidery Tanga Panty
Framed Embroidery Tanga Panty
Framed Embroidery Tanga Panty
Framed Embroidery Tanga Panty
Enbliss Soft Stretch Hipster Panty
Enbliss Soft Stretch Hipster Panty

Enbliss Soft Stretch Hipster Panty

 $14.00 
Buy 6 for $39 Full Price Panties
Embraceable High-Leg Panty with Enchanting Lace
Embraceable High-Leg Panty with Enchanting Lace

Embraceable High-Leg Panty with Enchanting Lace

Starting At $12.00  $14.00 
Buy 6 for $39 Full Price Panties
Soma Sport High-Neck Yoga Bra
Soma Sport High-Neck Yoga Bra
Soma Sport High-Neck Yoga Bra
Soma Sport High-Neck Yoga Bra
Soma Sport High-Neck Yoga Bra

Soma Sport High-Neck Yoga Bra

 $56.00 
Buy One, Get One 50% Off
Soma Hipster Panty with Stretch Lace
Soma Hipster Panty with Stretch Lace

Soma Hipster Panty with Stretch Lace

 $12.00 
Buy 6 for $39 Full Price Panties
Enbliss Luxe Plunge Bralette
Enbliss Luxe Plunge Bralette
Enbliss Luxe Plunge Bralette
Enbliss Luxe Plunge Bralette
Enbliss Luxe Plunge Bralette

Enbliss Luxe Plunge Bralette

 $48.00 
Buy One, Get One 50% Off
Cotton Hipster Panty with Lace
Cotton Hipster Panty with Lace
Buy 3, Get 2 Free
Vanishing Unlined Perfect Coverage Bra
Vanishing Unlined Perfect Coverage Bra
Vanishing Unlined Perfect Coverage Bra
Vanishing Unlined Perfect Coverage Bra
Vanishing Unlined Perfect Coverage Bra

Vanishing Unlined Perfect Coverage Bra

 $60.00 
Buy One, Get One 50% Off
Vanishing Edge Bikini Panty with Lace
Vanishing Edge Bikini Panty with Lace

Vanishing Edge Bikini Panty with Lace

 $20.00 
Buy 3, Get 2 Free
Seamless Hipster Panty
Seamless Hipster Panty

Seamless Hipster Panty

 $14.00 
Buy 6 for $39 Full Price Panties
Vanishing Edge Cheeky Hipster Panty
Vanishing Edge Cheeky Hipster Panty

Vanishing Edge Cheeky Hipster Panty

 $18.00 
Buy 3, Get 2 Free
Racerback Yoga Bra
Racerback Yoga Bra
Racerback Yoga Bra
Racerback Yoga Bra
Racerback Yoga Bra

Racerback Yoga Bra

 $56.00 
Buy One, Get One 50% Off
Seamless High-Leg Panty
Seamless High-Leg Panty

Seamless High-Leg Panty

 $14.00 
Buy 6 for $39 Full Price Panties
Enbliss Wireless Bra with Lace
Enbliss Wireless Bra with Lace
Enbliss Wireless Bra with Lace
Enbliss Wireless Bra with Lace

Enbliss Wireless Bra with Lace

 $58.00 
Buy One, Get One 50% Off
Vanishing Tummy High-Leg Brief Panty
Vanishing Tummy High-Leg Brief Panty

Vanishing Tummy High-Leg Brief Panty

 $24.00 
Buy 6+, Get 60% Off
Geo Lace Trim Bralette
Geo Lace Trim Bralette
Geo Lace Trim Bralette
Geo Lace Trim Bralette
Geo Lace Trim Bralette

Geo Lace Trim Bralette

 $39.00 
Buy One, Get One 50% Off
Vanishing Edge Boyshort Panty
Vanishing Edge Boyshort Panty

Vanishing Edge Boyshort Panty

 $18.00 
Buy 3, Get 2 Free
Soma's Sexiest Garden Party Longline Balconette Bra
Soma's Sexiest Garden Party Longline Balconette Bra
Soma's Sexiest Garden Party Longline Balconette Bra
Soma's Sexiest Garden Party Longline Balconette Bra
Excluded from Promotion
Vanishing Tummy High-Waist Brief Panty 3 Pack

Vanishing Tummy High-Waist Brief Panty 3 Pack

 $49.00 
Vanishing Edge Cotton Blend High-Leg Panty with Lace
Vanishing Edge Cotton Blend High-Leg Panty with Lace
Vanishing Edge Cotton Blend High-Leg Panty with Lace
Vanishing Edge Cotton Blend High-Leg Panty with Lace
Vanishing Edge Cotton Blend High-Leg Panty with Lace

Vanishing Edge Cotton Blend High-Leg Panty with Lace

 $18.00 
Buy 3, Get 2 Free
Embraceable Brief Panty with Enchanting Lace
Embraceable Brief Panty with Enchanting Lace

Embraceable Brief Panty with Enchanting Lace

Starting At $12.00  $14.00 
Buy 6 for $39 Full Price Panties
Enbliss Soft Stretch Modern Brief Panty
Enbliss Soft Stretch Modern Brief Panty

Enbliss Soft Stretch Modern Brief Panty

 $14.00 
Buy 6 for $39 Full Price Panties
Garden Party Unlined Balconette Bra
Garden Party Unlined Balconette Bra
Garden Party Unlined Balconette Bra
Garden Party Unlined Balconette Bra
Excluded from Promotion
Enbliss Soft Stretch Thong Panty
Enbliss Soft Stretch Thong Panty

Enbliss Soft Stretch Thong Panty

 $14.00 
Buy 6 for $39 Full Price Panties
Embraceable Hipster Panty with Enchanting Lace
Embraceable Hipster Panty with Enchanting Lace

Embraceable Hipster Panty with Enchanting Lace

Starting At $12.00  $14.00 
Buy 6 for $39 Full Price Panties
Enbliss Racerback Mesh Bralette
Enbliss Racerback Mesh Bralette
Enbliss Racerback Mesh Bralette
Enbliss Racerback Mesh Bralette
Enbliss Racerback Mesh Bralette
Buy One, Get One 50% Off
Soma Sport Longline Bra with Strappy Back
Soma Sport Longline Bra with Strappy Back
Soma Sport Longline Bra with Strappy Back
Soma Sport Longline Bra with Strappy Back
Soma Sport Longline Bra with Strappy Back

Soma Sport Longline Bra with Strappy Back

 $48.00 
Buy One, Get One 50% Off
Soma's Sexiest Lightly Lined Embroidered Balconette
Soma's Sexiest Lightly Lined Embroidered Balconette
Soma's Sexiest Lightly Lined Embroidered Balconette
Soma's Sexiest Lightly Lined Embroidered Balconette
Soma's Sexiest Lightly Lined Embroidered Balconette
Excluded from Promotion
Soma's Sexiest Embroidered Thong
Soma's Sexiest Embroidered Thong
Soma's Sexiest Embroidered Thong
Soma's Sexiest Embroidered Thong
Stunning Push-up Plunge Bra
Stunning Push-up Plunge Bra
Stunning Push-up Plunge Bra
Stunning Push-up Plunge Bra
Stunning Push-up Plunge Bra

Stunning Push-up Plunge Bra

 $64.00 
Buy One, Get One 50% Off
Vanishing Edge Hipster Panty with Lace
Vanishing Edge Hipster Panty with Lace

Vanishing Edge Hipster Panty with Lace

 $20.00 
Buy 3, Get 2 Free
Enbliss Lace Adjustable Bralette
Enbliss Lace Adjustable Bralette
Enbliss Lace Adjustable Bralette
Enbliss Lace Adjustable Bralette
Enbliss Lace Adjustable Bralette

Enbliss Lace Adjustable Bralette

 $52.00 
Buy One, Get One 50% Off
Embraceable Push-Up Plunge Bra with Lace
Embraceable Push-Up Plunge Bra with Lace
Embraceable Push-Up Plunge Bra with Lace
Embraceable Push-Up Plunge Bra with Lace
Embraceable Push-Up Plunge Bra with Lace

Embraceable Push-Up Plunge Bra with Lace

 $54.00 
Buy One, Get One 50% Off

New Arrival Bras FAQs

What types of new bras does Soma sell?

Everyone has different needs when it comes to their bras. Sometimes, your main priority is that they provide a lot of support; sometimes, you’re looking for maximum comfort. No matter what type of bra you’re looking for, you can find the perfect one in our new bra styles.

You can shop for push-up bras for those days when you want to show a little extra cleavage or bralettes for when you don’t feel like wearing a bra but still need a little coverage and support. Our new bra designs offer innovative features and contemporary styling that keeps up with current trends.

We even have special collections that are designed to cater to different needs. For example, the Enbliss® collection features patented smoothing technology, while the Embraceable® collection is made with luxuriously soft lace. These new lingerie collections showcase the perfect blend of comfort and style.

We regularly update our bras with new offerings, including on-trend colors and new bra styles, so you can switch up your bra collection as needed. Whatever you’re looking for when shopping for a new bra, you can find it in our latest selection.

What new bra technology can you expect from Soma?

We don’t take our bras lightly. All of our bras are designed to provide maximum comfort and support and look great while doing so. Many of our newest bra designs feature innovative technology that makes us stand out in the industry as a top underwear brand.

One standout example is our Geo Lace Trim Bralette, which combines cutting-edge comfort technology with beautiful design. This super-soft, stretchy bralette features natural shaping cups and cool-to-the-touch fabric that feels lightweight against your skin, perfect for all-day wear. The geo lace trim at the neckline adds an elegant touch, while adjustable straps and a 4-row hook-and-eye closure ensure the perfect fit.

Our entire collection of new bra arrivals is made with comfortable materials that feel great on the skin. Each of our collections highlights unique features that women look for in their bras. Further examples include the Enbliss collection, which features ultra-soft fabrics and iconic comfort, and the Vanishing 360® collection, which eliminates unsightly lines and bumps and leaves a smooth, seamless finish.

Like what you see? Upgrade your entire wardrobe by shopping our full clothing and intimates collection to find new panties and the latest in sleepwear.

How often do you need to get new bras and panties?

Most experts recommend replacing your bras every six to 12 months, depending on how frequently you wear them and how well you care for them. Signs it's time for new bras include:

  • Stretched-out bands
  • Worn-out elastic
  • Cups that no longer provide proper support
  • Underwire that's poking through the fabric

For panties, you should typically replace them every 6 to 12 months as well, or sooner if you notice the fabric becoming thin, elastic losing its stretch, or staining that won't come out. If you rotate between multiple pairs regularly and wash them gently, they may last toward the longer end of this timeframe.

What should you look for when shopping for new bras?

When shopping for new bra styles, there are a few important features you’ll want to look for. First, comfort. There’s nothing worse than putting on a bra that pinches and squeezes at the beginning of the day and having to suffer through it for hours. We know comfort is key when shopping for bras, and we make it one of our top design priorities.

Next, support. A good bra should provide the perfect amount of support that keeps you in place but isn’t too restricting.

And last but not least is style. Because who said you can’t show off your undergarments? We want you to feel sexy and confident from the inside out, and that includes your underwear. That’s why we’ve created our newest bra designs in various colors and designs that flatter and excite.

What should you look for when shopping for new lingerie?

When shopping for new lingerie, prioritize fit, comfort, and quality materials above all else. Look for pieces that make you feel confident and comfortable, whether that's silky smooth fabrics, delicate lace details, or supportive construction.

Our newest collection showcases our sexiest and most luxurious lingerie yet, featuring everything from flowing chiffon robes and elegant chemises to intricate lace gowns and sleek knit bodysuits. This new lingerie line also includes coordinating bras, panties, silk camis, and shorts that create complete, sophisticated looks.

The key is finding new lingerie that suits your personal style while offering the comfort and quality you deserve for intimate apparel.

Does Soma have new bras for all sizes?

We want every woman to find a bra that fits her as perfectly as possible, which is why we offer a vast selection of bra sizes. Our new bra designs range in sizes from 32A to 44H and suit many different body types.