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Tips for How to Buy Lingerie for Your Wife That She'll Love

Navigating the world of lingerie isn’t always easyespecially when you’re shopping for your wife. But don’t fear; you’re not alone. Shopping for the best lingerie should be a thoughtful process, and we’re here to show you how.

Soma<sup class=st-superscript>®</sup> model wearing a light purple lace balconette bra and matching panties

Buying lingerie for your wife doesn’t need to be complicated. To find lingerie she’ll love, the key is putting her needs first. Consider her preferences and prioritize her comfort to make her feel more confident than ever. 

In this guide, we’ll give you essential tips to help you buy something that makes her feel special and excited about wearing. From understanding her needs to reading reviews and seeking expert advice, we’ll equip you with the knowledge to select the perfect lingerie with ease.

  • How to Find the Best Lingerie for Your Wife

  • 5 Lingerie Styles We Love

  • 3 Tips to Keep in Mind When Buying Lingerie for Your Wife

How to Find the Best Lingerie for Your Wife

Finding the best lingerie for your wife is all about prioritizing her comfort, happiness, and confidence. Shopping for lingerie is an opportunity to show your love and appreciation for her. You can make her feel beautiful and enhance your intimate connection by keeping her preferences in mind. 

Let’s explore tips and considerations to help you select the perfect lingerie. 

Soma<sup class=st-superscript>®</sup> model wearing a pink sheer triangle bralette, matching pink panties, and a pink open button-up blouse.

1. Consider her taste

Does your wife dress in bright, bold prints? Or does she prefer darker, richer colors? It’s important to consider your wife’s taste and preferences when shopping for lingerie. Think about her favorite colors and prints in order to choose something that caters to her.

You can also look at items she already owns for inspiration and guidance. Maybe she prefers full coverage styles, or perhaps she leans toward more adventurous and revealing designs. For instance, does she prefer briefs or thongs? Does she typically choose T-shirt or demi bras?

Taking the time to consider her taste will help you find lingerie that appeals to her style while also demonstrating the thought you put into the selection.

2. Keep comfort in mind

The best lingerie will make your wife feel comfortable and confident. Ensure that she feels at ease in what she wears by understanding her level of modesty with lingerie. Respect her boundaries and choose lingerie that aligns with her preferences. 

Soma<sup class=st-superscript>®</sup> model wearing a sheer nude shapewear slip and nude no-show panties.

Fabric selection, straps and closures, and sizing are all important factors of overall comfort. Pay attention to the materials she likes. Some love the luxurious feel of satin, while others prefer the softness of cotton. Another popular lingerie trend is no-show and barely-there items, such as our collection of Almost Naked panties.

 Front and back view of Soma<sup class=st-superscript>®</sup> model wearing light purple no-show hipster panties.

Ill-fitting lingerie can be unflattering and be a hit to her confidence, so you want to make sure you pick something that will accommodate her body. You might also look for lingerie with adjustable features that can provide a customized fit. 

3. What lingerie does she need?

Look for something your wife actually needs. Start by taking a peek at what she already has and see what’s missing or what she needs more of. 

Soma<sup class=st-superscript>®</sup> model lounging on an off-white couch, wearing a pink lace bra and pink and purple floral watercolor robe.

Does she have any sexy lingerie for special occasions? Is there a good mix of styles and functions? Does she need comfortable pajamas or robes and slippers for relaxing at home? 

Focusing on what your partner needs in her lingerie collection showcases your consideration of her comfort and her preferences. This approach ensures you select a gift that is both thoughtful and useful. 

5 Lingerie Styles We Love

In the world of lingerie, there are virtually endless options to choose from. So, how do you choose the best style for your wife when there are so many different types? We’ve outlined some of our favorite styles that the woman in your life is sure to love.

Bra & Panty Sets

Soma<sup class=st-superscript>®</sup> laydown of sheer mesh triangle bralettes in pink and black with matching black thong and pink bikini panties.

Bra and panty sets are the classic staple in any lingerie collection and consist of a matching bra and underwear. Matching sets can be versatile and perfect for daily wear, like classic nude or black sets. Or, they can be sensual pieces for special occasions that incorporate lace, cutouts, and other special touches.


Soma<sup class=st-superscript>®</sup> laydown of light purple lace-bodice chemise and all-over lace black chemise with nude lining.

Chemises are an elegant addition to any lingerie collection. They are lightweight, sleeveless garments that fall just above or below the knee. Chemises are often made of silk or lace and are great for romantic evenings. 

They are universally flattering thanks to a comfortable, loose fit and draw more attention to the legs as opposed to the midsection.

Lace Bodysuits

For a curve-enhancing, flattering silhouette, try a lace bodysuit. This one-piece lingerie covers the torso and comes in a variety of designs, from high-neck to low-cut to backless and beyond. Lace bodysuits are simple yet sexy and elegant.

Satin Gowns

Front and back view of Soma<sup class=st-superscript>®</sup> model wearing a light pink low-back nightgown in a midi length.

If your wife loves classic, elegant fashion, then you may want to opt for a satin gown. Long, flowing night dresses offer a luxurious and glamorous look. They accentuate curves while providing total coverage and comfort. 

Cami & Shorts

Soma<sup class=st-superscript>®</sup> laydown of pink and purple lace-trim satin camisole and matching lace-trim satin shorts, and white gift-wrapped boxes.

A cute yet practical lingerie option is a cami and shorts set consisting of a loose-fitting camisole top and matching shorts. They are usually made of lightweight and breathable fabrics, making them perfect for lounging.

3 Tips to Keep in Mind When Buying Lingerie for Your Wife

Before you add anything to your cart, keep these tips in mind:

Make Sure You Get the Right Size

Soma<sup class=st-superscript>®</sup> laydown of white wireless bra, white brief panties, and a black measuring tape

When buying lingerie, fit really does matter. Here are a few ways you can ensure you get the right size for your wife:

  • Check her size before shopping by looking at the tags of her existing lingerie.

  • Consider asking a close friend or family member for guidance if you want to keep the gift a surprise.

  • Ask her measurements, then use the lingerie brand’s size chart to determine the right size.

  • Keep in mind that sizing varies between brands and styles, and take that into account when shopping.

Read Lingerie Reviews

Product reviews can be a great source of information when deciding which lingerie to buy. Here are the main benefits of reading reviews:

  • Reviews can provide insights into the overall quality and reputation of lingerie brands.

  • Customer experiences can give you an idea of what to expect in terms of quality, fit and sizing, appearance, durability, customer service, and more.

  • Reviews can alert you to potential issues, such as items that run smaller or larger than expected.

Get Expert Advice

Let’s face it: you’re probably not well-versed in lingerie. Your main goal is to buy something beautiful and thoughtful for your wife. If you still find yourself at a loss of ideas, consider consulting a professional. Try chatting with one of our experts for advice online or by visiting a Soma® boutique near you.

Getting help can enhance your shopping experience, making it easier to pick the perfect gift for your wife. Here’s how an expert can help:

  • They can provide accurate recommendations on sizing and fitting based on body shape and preferences.

  • They take time to understand your wife’s taste and recommend lingerie styles, colors, and fabrics to help you find the perfect piece to add to their collection.

  • They stay updated on the latest trends and collections, introducing you to styles you might not have considered.

  • They can make recommendations for special occasions such as anniversaries, honeymoons, and even bridal lingerie.

Whether you’re shopping for everyday styles or sexy lingerie for your wife, these tips will help you narrow down the myriad of options.

Soma<sup class=st-superscript>®</sup> model wearing matching pink satin-trim cami and shorts.

Find Lingerie She’ll Be Excited to Wear

Your ultimate goal is to find lingerie that your wife will be excited to wear. By prioritizing her comfort and preferences, you can find the perfect gift to make her feel special.

Make your lingerie shopping experience easier and more successful with Soma®. Our collections offer a wide range of styles and sizes, so you can find the ideal lingerie set for your wife. Soma offers everything you could need to complete her lingerie collection, from bralettes to push-up bras and more. 

Shop new arrivals to find our latest styles.

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