The future of the perfect bra fit

Somainnofit

Introduced at the
Consumer Electronics Show.
Sold out in hours.

Pre-Order Today Try Now In Boutiques

USA TODAY included
SOMAINNOFIT in its CES
Editors' Choice Awards

"The SOMAINNOFIT cuts out the
inaccuracies of tradtional
tape measuring ... while also
guiding women towards the
bras that would suit their
measurements best."

SomaINNOFIT is
easy to use

Step 1

Download the free
app and press the ON
button on the back.

Step 2

Align SOMAINNOFIT
so it sits on top of your
bra's band.

Step 3

Let the app's MEASURE
feature do the work.

Shop from the app

After you have your measurements, Soma® bras are curated exclusively for
you and shoppable, right
in the app.

Frequently Asked Questions

Special introductory offer

$25

REG $59

Plus get $25 off a
full-price bra

when you purchase
SomaINNOFIT

Pre-Order Details

Try Now in Boutiques

How to find your perfect bra fit

With SOMAINNOFIT

Use SOMAINNOFIT at home or in
the boutique with a Bra Fit Expert
to get your precise measurements
. The app curates Soma® bras
exclusively for you.

Shop Now

5-Star Personal Service

Our 1,900+ certified Bra Fit Experts in boutiques will use SOMAINNOFIT in a free bra fitting and bring your best Soma® bras right to you.

Find Your Boutique

Measure Yourself

Follow along with our video.
Then enter your size below to
find the best bras for you.

Find Your Bra Size

Your bra fit authority

15 years of experience. 278 boutiques offering 5-Star personal service. 1,900 certified Bra Fit Experts. Right bra.
Right fit. We guarantee it.
Free returns on full-price bras

Details

Find your underpower

Because when your bra fits perfectly,
You are unstoppable