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#BRAITFORWARD
Nearly 2 million bras
have been collected since 2010, thanks to your generous donations.
Join Soma and our partners in
giving self-esteem to women
facing domestic violence or homelessness.
Donate new or gently worn bras
in Soma boutiques
July 9 - August 6,
and save on a bra (or two!) for you.
Every Bra Has
A Story
See how donated bras have made a difference for these real survivors.
Jenny
Already a survivor of domestic
violence, Jenny, a mother of
four, was walking near her home when she was kidnapped.
A stranger sexually assaulted her and left her in a field,
unconscious. When she awoke, she was seen at the
hospital, and then taken to her local
NNEDV shelter.
Valerie
At first, Valerie was a happy,
optimistic newlywed and
new
mother. "He put me on a pedestal.
Things were
great," she says.
Little by little though, the adulation
gave way to control, and the control,
to violence.
Our Partnership
One in every four women will experience domestic violence in her lifetime, and survivors often arrive at shelters with just the clothes on their backs. These women in need rely on donated items to get back on their feet. When we heard bras were the most needed, yet least donated item of clothing, we had to help.
In July 2010, we set out on a mission to make a difference by collecting bras for these women in need. We partnered with the National Network to End Domestic Violence, the leading voice for survivors with more than 2,000 affiliated shelters across the country, and the bras we collect have been making a difference for women in local communities ever since.
In 2017, we expanded our outreach to include the I Support the Girls organization. Inspired by Soma’s Bra Donation in 2015, I Support the Girls founder Dana Marlowe began to collect bras and hygiene products for women staying in homeless shelters. We are honored to help Dana restore dignity and self-respect to homeless women across North America by donating a portion of the bras we collect to her organization.
Soma Bra Donation goes beyond distribution to local shelters. The Bra Recyclers steps in to recycle, reuse, and repurpose about 12,000 bras past their prime or unable to go to shelters during each Donation event. These bras help women in need worldwide through more than 100 nonprofit organizations. Others are recycled for textiles and more, reducing waste and supporting Mother Earth.
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