See why women everywhere can't stop buying these collections.
The smoothing bras that put us on the map. This #1 collection started with Vanishing Back, the first bra of its kind to smooth from back to sides. Now, new Vanishing® 360 smooths from every angle—front, back, and sides. Targeted smoothing zones, front-adjust straps, and shape-retaining fabric make these bras T-shirt essentials.Shop Now Learn More
The cloud-soft, comfortable, supportive bras and bralettes of your dreams! Feel like you never left bed thanks to blissfully soft brushed fabric and smooth straps. From wear-all-day bralettes to cushy, comfy padded underwire, there’s an Enbliss bra for every day.Shop Now Learn More
Defy gravity in supportive bras so revolutionary, they have a patent. 3-zone support is built into the cups to lift, shape, and smooth you. Padded straps keep you comfortable, while beautiful lace and mesh are designed to lay flat under your clothing. You’ll be feeling unstoppable up to a G cup!Shop Now
Everyday bras with extraordinary details! These ultra-soft styles have brushed fabric to keep you comfortable and pretty accents (hello, gems and stretch lace!) for a touch of something special. From demi, wireless, racerback, strapless, and everything in between, you’ll have endless options.Shop Now
These bras are so lightweight, all you’ll feel is irresistible. Seriously! Thanks to feel-invisible spacer padding, these are our lightest-weight bras. Light support provides natural lift, while smooth lace is flat under clothing for a feminine touch.Shop Now
Unlined and totally supportive bras with benefits. Sensuous Lace® is a full-coverage bra with full support and lots of gorgeous lace. Sensuous 1” and 3” minimizers slim your bust for those tricky top situations (looking at you, button-downs!).Shop Now
One design doesn't fit all shapes or outfits, so find the styles that work for you.
You're unique, and so is your breast shape.
Shop our bra recommendations based on yours!
Check out our size chart, use our simple guide,
or simply shop by band and cup.
Use SOMAInnofit™ at home or
in the boutique with a Bra Fit Expert
to get your precise measurements.
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How to properly support your new bra wardrobe.