Our Story - About Us - Soma

Our Story

In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want. Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserved. They began innovating, and they started Soma Intimates.

Nearly 300 boutiques and millions of loyal customers later, Soma continues to improve women’s lives every day with exclusive products you can’t find anywhere else. Our experienced design team is still led by women—so we never stop making things better. More comfortable. Softer. More flattering. Because confidence is the sexiest thing a woman can wear.

Soma is—and always has been—so much more than sexy.


Our Promise

To always be So Much More Than Sexy.


Our Service

In our boutiques, our Expert Fit Stylists size you in seconds in the privacy of a fitting room—without ever requiring you to get naked. They are trained to listen to what you want and help with what you need. You stay comfortable while they bring you styles and sizes so you can find your new favorites. No Soma nearby? Our online fit tools, live chat, customer care team, and effortless returns make it easy to try Soma from wherever you are.


Our Cause

When we heard that bras were the most needed, yet least donated item of clothing for women, we knew we had to help. We created the Soma Bra Donation to help women fleeing domestic abuse feel beautiful again. To date, we have collected more than one million bras for women’s shelters across the country.


Our Products

We expect more from bras and panties than a show. We demand lingerie that feels good all day, plus does a little something extra. We believe after days of doing for everyone else, the softest PJs make the nights just for us. We’ve learned that quality and comfort are never negotiable. We won’t settle for anything less. We’re smarter than that. And you are, too. #SoMuchMoreThanSexy